Marketing science journals
نویسندگان
چکیده
منابع مشابه
Revealed reader preference for marketing journals
In this paper we assess the reading preference for marketing journals by deriving a journal utility scale based on click responses to table of contents postings to the ELMAR virtual community. Use of ELMAR data provides a unique window into journal importance, allowing us to look at table of contents reading behavior rather than citing behavior or attitudinal constructs as has been the case in ...
متن کاملThe Mission of Marketing Science
Introductory Comments As the new Editor-in-Chief for Marketing Science, it is a great pleasure to provide my first editorial. The objective of this editorial is to outline the strategy for Marketing Science and how it will be implemented. In particular, this editorial announces several new types of papers the journal will accept and why. Before doing so, however, we must all emphatically compli...
متن کاملEngineering Marketing Science: Semantic Search
Businesses place a great deal of emphasis on cost reduction. However, with increasing inflation, the cost reduction strategy is having less impact on enhancing profits. Many companies are now focusing on operational ways to increase revenue in addition to cost reduction. This article examines the idea of using semantic-based methods to enhance the precision of Internet searchers. Achieving grea...
متن کاملAccessibility: An Alternative Method of Ranking Marketing Journals?
Instead of using citations or marketing academics’ perceptual ranking of journals, this article examines the ranking of marketing journals using Australian university library holdings, in either hard copy or full-text electronic format. This measure was used as a proxy for broad-based accessibility of marketing journals. The study found that the accessibility rankings differed significantly fro...
متن کاملWiley InterScience :: JOURNALS :: Journal of Food Science
| References | Full Text: HTML, PDF (Size: 554K) Save Article Study of the Biosynthesis of 1-Octen-3-ol Using a Crude Homogenate of Agaricus bisporus in a Bioreactor (p C135-C139) R.O. Morawicki, R.B. Beelman Published Online: Feb 6 2008 12:00AM DOI: 10.1111/j.1750-3841.2007.00660.x Abstract | References | Full Text: HTML, PDF (Size: 508K) Save Article Properties of High-Oleic Palm Oils Derived...
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ژورنال
عنوان ژورنال: Himalayan Journal of Sciences
سال: 1970
ISSN: 1727-5229,1727-5210
DOI: 10.3126/hjs.v1i2.193